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GENDER: A WIFE'S HILARIOUS TALE DURING IPL FEVER
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A Milestone Year For Media
The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...
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BARC Commissions India's Largest Universe Estimation Study
The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS and advertisers. The Broadcast...
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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size
News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the nu...
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Yudh, A Trend Setter?
The Amitabh Bachchan helmed Yudh is winding down, as I write this piece. Like every other time that Mr. Amitabh Bachchan has ventured out of the box, like he did for Rakish...
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